Go Out Yonder!
Strategy
Research
Positioning
Branding
Identity
Illustration
Visual Design System
Photography
Experience
Packaging
Branded Environments
Marketing Communications
Go Way Out With The Yonder Trailhead, a memorable refreshing version of camping you’ve never experienced before. Yonder has a mission to get you to experience the kind of experiences you like and follow everyday. We believe the point of having great equipment should be to keep you connected with nature, less distracted and stress free while minimize the strains of carrying, setting up and tearing down equipment so that you are more encaged in the moment you’re trying to experience.
The camping industry holds some of the most trusted brands, but consumers are stuck between either high priced innovation or mundane mediocrity. We design with the goal of transforming the category through the lense of an emotional connect with artful design.
The task is launching Yonder’s philosophy that can build a movement. Yonder is a grass roots brand grounding in passionate curiosity and relentless optimism, infusing that feeling into everything we do: an evocative name, flowing logotype, and inspiring, dynamic packaging.
Each interaction with the brand invites people to join the journey.
Project Name: Yonder Supply Co.
Project Type: Consumer Brand Creation
Strategic Deliverables: Strategy, product design, brand naming
Design Deliverables: Corporate branding
Market Region: North America
Product Category: Outdoor-Camping/Recreation
Consumer Packaging Format: Die-cut cardboard
Industry Category: Outdoor Active Gear