Go Out Yonder!

Strategy

Research

Positioning

Branding

Identity

Illustration

Visual Design System

Photography

Experience

Packaging

Branded Environments

Marketing Communications

Go Way Out With The Yonder Trailhead, a memorable refreshing version of camping you’ve never experienced before. Yonder has a mission to get you to experience the kind of experiences you like and follow everyday. We believe the point of having great equipment should be to keep you connected with nature, less distracted and stress free while minimize the strains of carrying, setting up and tearing down equipment so that you are more encaged in the moment you’re trying to experience.

The camping industry holds some of the most trusted brands, but consumers are stuck between either high priced innovation or mundane mediocrity. We design with the goal of transforming the category through the lense of an emotional connect with artful design.

The task is launching Yonder’s philosophy that can build a movement. Yonder is a grass roots brand grounding in passionate curiosity and relentless optimism, infusing that feeling into everything we do: an evocative name, flowing logotype, and inspiring, dynamic packaging.

Each interaction with the brand invites people to join the journey.

Project Name: Yonder Supply Co.

Project Type: Consumer Brand Creation

Strategic Deliverables: Strategy, product design, brand naming

Design Deliverables: Corporate branding

Market Region: North America

Product Category: Outdoor-Camping/Recreation

Consumer Packaging Format: Die-cut cardboard

Industry Category: Outdoor Active Gear

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