Brand Development

& Design Studio.

We build client growth through awareness by unifying context and data.

Stated in 2017, our aim has always been to help others find direction, learn strategies and form critical thinking skills. The Know gives you the power of self-discovery that questions your motives, reflect on your goals and test your theories all in an effort to discover what you need to know before pursuing a career, building a business or starting a campaign.

We explore how your business is built to help conceive and develop compelling work that is rooted in strategy and answer your business needs. We create effective strategies, visual identities, launch products, and build enduring relationships connecting people to brands and organizations in engaging ways.

RESEARCH

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

STRATEGY

Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

NAMING

We listen to your needs and translated our research to resonate with your target audience.

BRAND IDENTITY

When an brand’s identity resonates, people embrace your brand, making it part of their daily lives. We give your company personality, ethics and an audience. Everything from distinctive visual and verbal cues, we build on your brand’s essence to create a scalable aesthetic.

ART DIRECTION

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

VISUAL ASSETS

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands

ADVERTISING

We take a balanced view of the audience, the message and the medium. We investigate the relative merits of our clients products, promotions and services.

INDUSTRIAL DESIGN

Our team thrives because of our diverse design team all with a variety of strengths to deliver production ready design renderings, specs and prototypes.