Selling A Product
You can’t really create a project and then launch it. You have to create it, be able to talk about it, to advertise it, to market it, sell it and then ship it, but what is even worse is that you don’t know if people will even use your product. So, what companies do (that generally role out new products on a continual basis do) is that THEY DON’T develop the product and then sell it. They continually communicate with their customers about products they’re willing to buy next and then they develop that. And so you have to have your market identified to have that continual communication all while you develop the product. It’s not that you build the best product and people come knocking at my door. You have to find out if someone even wants to buy your thing.
You have to remember that people may find 50 things that are all great that they would want to buy but they’re not going to buy all 50, at least not all at once. They may buy one today, but most likely, it will sit in their shopping cart for 6 weeks before they decide if they want it again. They’re not going to buy any of them, no matter how great they are, unless the customer is fire and you’re selling water because they’re so busy and preoccupied by their lives that if you come in and say, “Hey, here’s this thing and it’s going to increase your efficiency by 20% and here’s the new processes in which to do it so it will work.” They will say, as great as that may be, I’ll do that when I have time and the time that they do have is not actually going to be set aside for you unless again, they are on fire and you have water.
You finally get in front of your potential customers, but they may have 200 other companies trying to sell them things across their day. 50 of those are crooks, 20 of them are stretching the truth, and another hand-full are just down right crappy ideas. So with that comes decision fatique, so you show them the statistics, but they won’t understand those and you show them your business attributes but they won’t know how to verify you, so then they may ask, “who else is using it?” And if the answer is nobody, then they don’t want to be the first sucker to get doped by your thing that has nothing to back up its value. That’s why brands try to get a celeberty to endorse their thing, which then plays into the new era of power, influence.
If you’re looking for people’s fundamental motivation, people don’t care whether or not they succeed, they care if they fail. So if you’re marketing something and you can say, “This will stop you from being identified as a failure or this will prevent you from being left behind.” You have a better chance at securing that sale.
So how does your business help me not become a failure and for that matter, a failure at what exactly?
-Busy Brain